At Betawave, we recognize the importance of privacy. We are committed to protecting the privacy of Internet users and fostering consumer confidence in the Internet and Internet advertising. The purpose of this privacy policy is to inform you of our privacy practices on this site and on other websites on which we serve advertisements (“Publishers”).
Collection and Use of Personally Identifiable Information
Personally identifiable information is information that can personally identify you, such as your name, your e-mail address and your postal address. Information that may be personal in nature, but cannot identify who you are, is not personally identifiable information. For example, your IP address and the type of Web browser you use is personal information, but it is not personally identifiable information because it cannot be used to identify you.
We do not collect personally identifiable information on this site except in response to direct inquiries. For example, if you solicit information from Betawave via our website, you may be asked to complete forms which require you to provide personally identifiable information. If so, the personally identifiable information collected is used for the purpose for which it is requested. Contact information for potential clients or persons seeking business information is collected in order to contact those persons to provide information about our services. This information may be stored on our servers in the United States. Such information is usually deleted as space requires or in the normal course of business, but can be amended or deleted upon request. To update your information, please contact your account manager or sales representative.
In addition, if you send us an email in response to a job inquiry, publisher or advertiser inquiry, Betawave will use your email address to deliver the information requested or to respond to those inquiries. This contact information may be stored on our servers in the United States. Such information is usually deleted as space requires or in the normal course of business. To update your information, please contact your account manager or communicate with us at the email address you initially contacted.
We do not collect personally identifiable information on our Publisher sites, except when you are asked for such information directly. For example, if you enter into a contest (or similar promotion) on one of our Publisher sites, we may ask you for your email address. The sponsor may use that information to contact you in regards to the contest or after the contest. In addition, we sometimes hire third parties to conduct advertising research surveys on our Publisher sites. These third parties may give you the option of providing personally identifiable information, such as an email address. These third parties do not share this information with us and the collection of such information is subject to their own privacy policies.
If you do not want your personally identifiable information collected online, please do not send us emails or complete forms on our site, or submit such information on our publisher sites.
Collection of Non-personally Identifiable Information
When we serve you, or you respond to, an advertisement on our Publisher sites, we may collect information about that interaction. We also collect information about the visitors to the Betawave website and we use advertising research surveys on our publisher sites to measure the impact of advertising on key brand metrics. However, none of this collected information is personally identifiable. The information is collected through tools such as web beacons or cookies.
“Web beacons” are tiny colorless electronic images files placed in a web page or ad, which are served by Betawave or a third party advertising company. “Cookies” are files that the Web browser places on your computer’s hard drive. There are two types of cookies: a persistent cookie and a session cookie. A persistent cookie gets entered by your Web browser into the “Cookies” folder on your computer and remains in this “Cookies” folder after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. A session cookie is held temporarily in your computer’s memory and disappears after you close your browser or shut off your computer.
Cookies and web beacons cannot tell us things like your e-mail address or any other personally identifiable information. Betawave does not and cannot use cookies or web beacons to retrieve personal information from your computer.
We use tools like cookies and web beacons to collect data regarding ads we serve on our Publisher sites, and user interactions with and exposure to those ads. The data we collect may include IP addresses, browser types, operating systems, domain names, access dates and times, referring website addresses, and whether the user clicked on the advertisement. Web beacons are also used to track ad impressions, clicks on ads, time spent on ads, and read/recognize cookies.
The ads we serve are often provided by third party advertisers. These ads may contain web beacons that we do not control and which provide information to our advertisers. We use reputable third party(ies) to serve the ads that we serve on our Publisher sites. In addition, we may utilize service providers to serve ads and they may collect information on our behalf.
Use of Non-personally Identifiable Information
We may use the collected information to enable the operation of our services related to serving ads, to generate statistical information about the ads we serve and the ways in which people interact with them, and to develop anonymous profiles (based on unique identifiers such as cookies).
Cookies are used by our reporting system to estimate the total reach of an ad campaign, as well as frequency of display. This allows advertisers to determine with greater accuracy the composition of the audience they reach. Cookies are also used to control the delivery of a series of ads to a web browser, and to limit the number of times a web browser receives any one advertisement. Cookies are also used to target advertising to users by utilizing anonymous profiles. The anonymous profiles are based on information such as: sites and pages you visit, products you search on, and products you buy. In addition, the Betawave website may use persistent cookies, web beacons and information collected in our log files (such as Internet Protocol Address, referring URLs, etc.) about your activity at this site to better understand how the website is used, resolve technical problems, and enhance your experience at this site. Information from website analysis cookies or about website usage is not combined with information from any other Betawave cookie.
Betawave sometimes works with respected data providers such as Exelate and Blue Kai to build and identify anonymous profiles used for targeting advertising. For more details on these vendors’ information practices please see the following privacy policies.
Betawave maintains industry adopted behavioral targeting best practices; we will not intentionally sell or target behaviorally targeted ads to individuals under the age of 18 years or to individuals identified with a specific health condition.
Opting out of Cookies and Behavioral Targeting
You have the option of blocking cookies in your browser. Please see the help menu of your browser for details on how to do this.
In addition, we enable you to opt out of receiving behavioral targeted advertising on the Betawave Network. There is a simple procedure to follow to opt-out: Click here and check the opt out boxes for Google, Blue Kai and Exelate (Betawave’s ad serving and targeting vendors). This will replace your unique behavioral targeted cookies with an opt-out cookie, and ads we serve to your browser will no longer be targeted based on a unique behavioral targeting cookie identifier. Note that if you erase or otherwise alter your browser’s cookie file (including upgrading certain browsers) you may need to opt out again. Keep in mind that opting out of the ad-serving cookie does not mean that you will stop seeing either pop up advertising or banner ads embedded in websites.
Information Sharing or Disclosure
Betawave may share collected non-personally identifiable information with advertisers, third party marketers and our affiliated entities for their online marketing programs. We also may share collected information with vendors, administrative service providers, and technology providers. By written agreement, these third parties are required to implement similar security measures and to process your information only as authorized by Betawave to fulfill the service(s) that they have been contracted to provide.
Other than these entities, who act on our behalf, information we collect will not be transferred to unrelated third parties, unless we have your permission to do so. However, please note that information provided to this site may be subject to disclosure pursuant to judicial or other government subpoenas, warrants or orders.
Confidentiality and Security
Betawave has implemented reasonable security measures in order to protect both personal and non-personal information from loss, misuse, unauthorized access, disclosure or alteration. Our employees are made aware of and are accountable for compliance with these procedures.
Special Note Regarding the Children's Online Privacy Protection Act
The Children’s Online Privacy Protection Act (“COPPA”) applies to the online collection of personal information from children under 13. It specifies what a website operator must include in a privacy policy, parent or guardian consent requirements, and what responsibilities a website operator has to protect children's privacy and safety online including restrictions on marketing to those under 13. At Betawave, we take compliance with COPPA very seriously. In addition to the COPPA information and links you will find on this website, Betawave screens all of our publisher sites for COPPA compliance and we educate them as to what is necessary to comply.
Linked Websites
This website or the ads delivered by (or on behalf of) Betawave on our Publisher sites may contain links to other websites. These third party websites are typically subject to their own privacy policies, terms of use, and rules, independent of those of Betawave. These third party websites are not necessarily sanctioned, controlled or monitored by Betawave and Betawave has no control over, and assumes no responsibility for the content, privacy policies, or practices of any third-party website. Betawave encourages you to be aware when you leave this website or our Publisher sites and to read the terms and conditions and privacy policy of the other websites that you visit before responding to any offer.
Changes to the Privacy Policy
Please note this Privacy Policy may change from time to time. We expect most such changes to be minor, but there may be changes that are more significant. Regardless, we will post those changes on this page and, if the changes are significant, we will also provide a more prominent notice. Each version will be noted at the top of the page. If you have any additional questions, please feel free to contact us any time at privacymatters@betawave.com.
Changes in Corporate Structure
If all or part of the company is sold, merged or otherwise transferred to another entity, the information that you have provided at this site may be transferred as part of that transaction. However, Betawave will take reasonable steps to assure that such information is used in a manner consistent with the Betawave privacy policy under which it was collected.
Your California Privacy Rights
Beginning on January 1, 2005, California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding disclosure of personal information to third parties for direct marketing purposes. To make such a request, please send an e-mail to privacymatters@betawave.com or write us at:
Betawave Corporation
706 Mission St., 10th Floor
San Francisco, CA 94103
Other Requests
You may request removal of your personally identifiable information at any time by sending an email to privacymatters@betawave.com. Any consumer who prefers not to provide this information online can send regular mail to the following address:
Betawave Corporation
706 Mission St., 10th Floor, 10th Floor
San Francisco, CA 94103