I am fascinated by the ongoing analysis of the March 2 integrated Farmville promotion for Microsoft's Bing search engine.
Over a 24-hour period, Farmville players were offered 3 units of Farm Cash if they became a "Fan" of Bing on Facebook. This promotion resulted in over 425,000 new fans; a fourfold jump. Bing's Facebook page now boasts 592,000 fans to Google's 531,000.
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Hooray for Cartoon Network and their upcoming show, Adventure Time with Finn and Jake which airs Monday, April 5th. We just helped them launch their campaign for the show by creating a page that features videos of CN's latest cartoon as well as games.
Congrats to our friends at Disney Interactive on the launch of their DS and Wii game for Alice in Wonderland. The advertising campaign also launched on Betawave today, including a hot little number we like to call a Custom Marquee Video Unit with Animated Skin
UPDATE: We've changed the image to show the campaign on GirlsGoGames.com for concept. The unit was scheduled for just one day, so it's no longer running.
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