Congrats to our friends at Disney Interactive on the launch of their DS and Wii game for Alice in Wonderland. The advertising campaign also launched on Betawave today, including a hot little number we like to call a Custom Marquee Video Unit with Animated Skin.
UPDATE: We've changed the image to show the campaign on GirlsGoGames.com for concept. The unit was scheduled for just one day, so it's no longer running.
It goes without saying that the Design team was really excited to work on this. Disney's first Alice movie holds a great deal of nostalgia for me, but even better is that I'm also a big fan of Tim Burton. What can I say, except that the whole team seems to love all things slightly twisted.
Our team worked with Disney to create a unit to promote their game for the Nintendo DS. It's always exciting to work with such a a great brand, but it also takes some care to make sure we design something that is true to the brand. That said, we're really grateful that the Disney team gave us enough flexibility to make this campaign shine. It took a couple of late nights of designing and testing, and then more testing, ...and then even more testing, but we're really happy with the results. We hope you like it too.